This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from lifecykel.uk (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also collect data on which pages or products you view, what websites or search terms referred you, and how you interact with the Site. We refer to this as “Device Information.”
We collect Device Information using the following technologies:
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Cookies – data files placed on your device, often including a unique identifier. Learn more: www.allaboutcookies.org
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Log files – track actions on the Site and collect IP address, browser type, ISP, referring/exit pages, and timestamps
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Web beacons / tags / pixels – electronic files used to record browsing behavior
Additionally, when you make (or attempt to make) a purchase through the Site, we collect certain information from you including your name, billing and shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”
When we use the term “Personal Information”, we mean both Device Information and Order Information.
SMS & TEXT MARKETING
We use a text messaging platform that is subject to the following terms and conditions. By opting in to receive text marketing or notifications, you agree to the following:
By entering your phone number at checkout, subscribing via our form or keyword, or initiating a purchase, you consent to receive text notifications and marketing offers (including cart reminders). Consent is not a condition of purchase.
Your phone number, name, and purchase info will be shared with our SMS platform, SMSBump Inc., a European Union company based in Sofia, Bulgaria. This data is used to deliver targeted marketing messages. Your number may also be passed to a text operator for message delivery.
To unsubscribe from SMS, reply STOP to any message or click the unsubscribe link in our messages. Alternative words or opt-out methods may not be recognized. Message and data rates may apply.
For help, reply HELP or contact us at info@lifecykel.com
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use Order Information to:
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Fulfil your orders (e.g. process payment, arrange shipping, provide confirmations)
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Communicate with you
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Screen for potential fraud
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Provide marketing or promotional updates in line with your preferences
We use Device Information to:
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Detect and prevent fraud (especially via your IP address)
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Improve the Site’s performance and experience
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Analyse the success of marketing and advertising efforts
We may also use this data for targeted advertising (e.g. Facebook retargeting).
In the event of a sale, merger, or acquisition of Life Cykel, customer information will be transferred securely to the new entity.
SHARING YOUR PERSONAL INFORMATION
We share your information with trusted third parties to assist us in operating our store and improving your experience:
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Shopify: Shopify Privacy Policy
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Google Analytics: Google Privacy Policy
Opt-out: Google Analytics Opt-Out
We may also disclose your personal information as required by law, such as in response to subpoenas, court orders, or legal processes.
BEHAVIOURAL ADVERTISING
We may use your information to show you targeted ads we believe will be of interest to you.
You can opt out of targeted advertising at:
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Facebook: facebook.com/settings/?tab=ads
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Bing: bingads.microsoft.com
You can also visit the Digital Advertising Alliance opt-out portal to manage advertising preferences.
DO NOT TRACK
We do not alter our data collection or usage practices when we detect a "Do Not Track" signal from your browser.
YOUR RIGHTS
If you are a UK or EU resident, you have the right to access, correct, update, or delete your personal information. To make a request, please contact us at the details below.
We process personal data in order to fulfill contractual obligations (e.g. completing orders), or for legitimate business interests. Your data may be transferred outside the EU, including to Canada and the United States, under appropriate safeguards.
DATA RETENTION
We retain your Order Information unless and until you ask us to delete it.
CHANGES TO THIS POLICY
We may update this policy from time to time to reflect legal, operational, or regulatory changes. Please review periodically.
CONTACT US
For questions, complaints, or to exercise your data rights, contact us at: info@lifecykel.com
Mail:
Lifecykel
Attn: Privacy Compliance Officer
Mycelium Biotech Trading Pty Ltd
Wallum Place, Byron Bay NSW 2481
Australia
